IDBI Fortis also signs on as co-presenting broadcast sponsor on NEO Cricket
MUMBAI, January 23, 2009: Nimbus Sport has entered into an agreement with IDBI Fortis for Title Sponsorship of the India - Sri Lanka Cricket Series 2009 consisting of 5 One Day Internationals and 1 Twenty20 match.
The ODI series will be called the IDBI Fortis Wealthsurance Cup and will be followed by the IDBI Fortis Wealthsurance Twenty20.
As previously announced the television coverage of the entire Series is being produced by Nimbus Sport and in India will be broadcast on the No. 1 sports channel NEO Cricket. The event will also be broadcast worldwide and Nimbus Sport expects to make a separate announcement on Saturday January 24, 2009 revealing the broadcast partners across the world.
Announcing the sponsorship, Yannick Colaco, Executive Vice President, Nimbus Sport said, “We are delighted at the opportunity of bringing one of India’s fastest growing life insurance companies, IDBI Fortis Life Insurance into the world of cricket.”
IDBI Fortis will also be a co-presenting sponsor on NEO Cricket during the live broadcast of the Series.
G. V. Nageswara Rao, Managing Director and CEO, IDBI Fortis Life Insurance Co. Ltd. added, “Wealthsurance is an innovative and novel concept in bundling the power of investments with the protection of insurance. We hope to bring its message to the masses by associating with this Series as the Title Sponsor. With the event being broadcast on India’s No.1 sports channel, NEO Cricket, we are confident that the IDBI Fortis Wealthsurance Cup will have all of India glued to their TV screens to what will surely be a thrilling contest.”
The sporting spirit and never-say-die attitude of the most committed sportspersons is as inspiring as IDBI Fortis’ flagship product, Wealthsurance, which tirelessly strives to achieve your investment goals while staying unaffected by bad kismet that life may throw at you. This Series will showcase the spirit of two very committed and competitive teams that will aim to acquire the coveted IDBI Fortis Wealthsurance Cup.
Raju Udupa, Executive Vice President, NEO Cricket added, “IDBI Fortis is an exciting addition to NEO Cricket’s long list of high pedigree advertisers and we expect that the platform of the No. 1 sports channel combined with this high profile Series will catapult IDBI Fortis to market leadership.”
About IDBI Fortis Life Insurance Co. Ltd.
IDBI Fortis Life Insurance Co. Ltd is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Fortis Insurance International, a multinational insurance giant based out of Europe.
It is one of the fastest growing new life insurance companies in the country, having launched operations in March 2008 with their innovative product ‘Wealthsurance’. The company has already launched 31 branches and plans to have a pan-India presence with a total of a 100 branches. It also sells through the more than 1000 branches of its promoter banks, IDBI Bank and Federal Bank.
About Nimbus Sport International Pte. Ltd.
Singapore headquartered, Nimbus Sport International Pte. Ltd. (100% subsidiary of Nimbus Communications Limited) is a leading full service sports management company providing end to end solutions including rights management, television production, sponsorship sales, event management and sponsor services.
Nimbus Sport currently manages various commercial rights (on long term contracts) for a number of global sports federations including the BCCI (Indian Cricket Board), Bangladesh Cricket Board, Cricket Kenya, ACC and the English Premier League (digital/new media rights).
Nimbus Sport has in the past managed the media and sponsorship rights of the ICC Cricket World Cup and other ICC events. As a globally reputed production company for live match coverage, Nimbus Sport has produced live coverage and / or managed rights in 9 of the 10 Test Cricket Playing Nations.
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